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Research papers

Marketing strategy in a saturated market

In brief, the main objective of product strategies in a mature consumer market should be to achieve sales growth and a stable market share by creating new markets in one or both of two ways above: by launching new products that provide previously...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Tomiaki Nagase
June 15, 1986
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Citation

Nagase, T. (1986a, June 15). Marketing strategy in a saturated market. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/marketing-strategy-in-a-saturated-market